Browse through our extensive list of free Sales & Marketing white papers, technical documents and reports to find the titles that best match your skills; topics include Customer Relationship Management (CRM), call center management, advertising and public relations. Simply complete the application form and submit it. All are absolutely free to professionals who qualify.
Twitter for Business: The Ultimate B2B Guide If you are coming to Twitter as a businessperson, you are no doubt wondering how Twitter can..
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SEO 101: The Benefits of Doing SEO Learn how websites that enjoy high rankings from search engines enjoy the benefits of SEO...
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New eBook: How to Master Facebook Marketing in 10 Days Wondering how to quickly build a faithful following on Facebook?..
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Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness Google is a key player in the rapidly evolving landscape of Internet..
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Data Quality: A Survival Guide for Marketing Surrounding the data and storage application are people, processes, standards, and technologies..
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Harnessing the Power of Email Marketing to Grow Your Business Email marketing is great for the small business to use because the benefits..
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Make Field Service Best Practices Even Better by Leveraging Mobile Technology Organizations don't typically attain best-in-class status by..
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Controlling PPC Costs with Negative Keywords: An Expert's Guide Google AdWords advertisers, learn how to find and implement negative..
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The Definitive Guide to Integrating Social Media and Email Rather than making email obsolete, widespread use of social media has in many..
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Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience CMOs indicate that, in the age of the customer,..
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Six Success Factors for Building a Best-Run Marketing Organization Discover how you can use the right software to help your marketing..
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The ROI of Marketing Automation Learn how marketing automation improves prospect interactions from the point of inquiry to the closed deal...
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Learning SEO From the Experts: A Step-By-Step Guide Are you trying to increase traffic to your website? Do you realize the importance of..
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How Web 2.0 Is Transforming CRM - Leveraging Social Media to Improve the Customer Experience SAP understands and embraces the vast and..
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Brandjacking Index®: How Brands Are Used As Competitive Weapons Learn from the hotel industry on how brands need to be more vigilant about..
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Eliminating Paperwork Is More Than Just Efficient Learn how field service organizations can eliminate manual reporting, enable real time..
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Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy Learn the four steps that comprise the ideal online brand..
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Pay Per Click Scams: How Marketers Can Fight Back and Win Learn how fighting pay per click scams reclaims lost web traffic and revenue...
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How to Achieve a Great and Profitable Customer Experience Learn how to develop loyal and engaged customers by understanding the customer..
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Contact Center Comparison Chart Discover the best contact center solution for your business!..
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How to Build a Social Media Campaign As B2B marketing continues to change, the importance of social media grows. Read this white paper to..
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The Complete Guide to Search Engine Optimization (SEO) Discover why Search Engine Optimization is one of the fastest growing advertising..
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How To Use Outbound Telemarketing Services To Increase Your Sales Deploying an effective Outbound Telemarketing service for your business..
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Three Ways to Improve Your Website Traffic Quality When investing in online marketing, it's not enough to drive traffic to your website -..
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Papa Gino's Boosts Sales and Customer Loyalty Papa Gino's, Inc. is using business analytics to maximize the profitability of their marketing..
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Improve Your Quality Score for Better PPC Results - FREE Quality Score Toolkit With WordStream's Free Quality Score Toolkit, you'll have the..
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Finding a Low Cost Point Of Sale (POS) System for Your Business This guide will explain the tips and tricks to finding the right POS System..
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Paid Search Scams: How to Fight Back and Increase Your Search Traffic Did you know scammers steal nearly 600 million paid search user clicks..
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Beating Back Counterfeiters Online: Seven Best Practices Find out how to choke off online counterfeit sales by addressing both the..
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Top 10 Online Brand Protection Strategies for 2012 Now is the time to get proactive on developing a solid online brand protection strategy..
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What to Look for in a Call Center: A Free Guide on Making the Right Choice These days it seems nearly every business, whether large or..
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Exceed Your Sales Goals by Outsourced Telemarketing The success of your telemarketing campaigns will depend to a large degree on the call..
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Onshore vs. Offshore: Choosing the Best Call Center Service for Your Business Much has been made over the value of Call Center Outsourcing,..
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Choosing a PPC Agency: Determine the Right Pay-Per-Click Marketing Agency Through this guide, learn how to choose the best pay-per-click..
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Call Centers Are The Right Call For Any Size Business How to Find a Quality Company that will Grow Your Business. Some call centers have a..
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Critical Questions to Ask During your Reference Call Use this Marketo checklist to learn the right question to ask when making a purchase...
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Learn How a Call Center Can Deliver Big Benefits to Small Businesses Your business' call center software is a critical purchasing decision...
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Effective Email Marketing Strategies In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email..
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Accelerate your Website Performance Learn how to improve the performance of your website and minimize the associated costs, complexities,..
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The Importance of Blogs in Your Marketing Efforts This White Paper is written for marketers and explains why Blogs should be a part of every..
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8 Surefire Strategies for Monetizing Your B2B Website Discover how to maximize your revenue potential by utilizing the traffic you already..
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Turning Leads into Sales for Salesforce.com users with Integrated Voice, Messaging in Salesforce.com CRM If you are a Salesforce.com user,..
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Email Marketing and Marketing Automation in Complex Buying Processes You often hear "How is Marketing Automation different from email..
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Neocase's Customer Service Best Practices Keep customers happy with the right service and support including a single point of contact,..
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Six Best Practices for Optimizing Your Landing Pages Learn how these six best practices can optimize your landing pages and increase the..
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Sales Forecasting: It's a Risky Business Sales forecasts are the bottom line for sales organizations, and the driver of many downstream..
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Google Website Optimizer Essential Training - Free Video Training Tutorials In Google Website Optimizer Essential Training, David Booth..
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Bringing 'Communications' Products to Life: An Innovative Marketing Strategy Isn't it time your network and telecommunications..
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Runaway Product Requirements: Taming the Chaos of Product Management Today, companies in all industries have fallen under extraordinary..
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Increasing Profits, Slashing Expenses at Primerica Learn how Primerica is using IBM software to maximize the productivity of their sellers...
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The Customer-Centric World Means 'The End' for Traditional Advertising and Marketing Learn the four key strategies critical for customer..
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Sales and Marketing Opportunities in Today's Climate: Key Reasons to Outsource for Growth in a Declining Economy This white paper..
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Free Office Productivity Success Kit Now that Salesforce and Google have joined forces, you can stop juggling bloated desktop software..
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Leading Gaming & Entertainment Company Increases Loyalty with Equifax Database Solutions Learn how this leading gaming and entertainment..
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Bringing Your Medical and Scientific Devices to Life Learn why medical device and scientific instrument manufacturers are exploiting 3D..
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The Return to Profitability: 2011 Product Innovation Priorities Report Learn what actions organizations are taking to prioritize and develop..
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The Top 10 B2B Marketing Mistakes...And How to Avoid Them A crowd-sourced eBook lead by Dianna Huff and Mac McIntosh. They asked their..
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Ten Innovative Ways to Use Twitter for Business Increasingly more companies use Twitter for business – to do market research, do brand..
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Start Branding! This eBook helps Marketing Professionals create an employment brand that increases engagement, employee retention and the..
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Increasing Business Profitability Through Leadership Coaching Discover 8 ways leadership coaching can empower your leaders, engage your..
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How Telemarketing Can Help Grow Your Business This guide walks you through the pros and cons of telemarketers and how to find the right fit..
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When ROI Matters Most, Discover New Marketing Technologies for Displaying Physical Products at Trade Shows Doing more with less, a must read..
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The State of Social Media Around the World 2010 Visualize social media adoption on a global scale...
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Search Engine Optimization for E-commerce Sites: The Seven Most Common Pitfalls Learn to attract the right level of online client...
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Capturing Untapped Revenue Learn how customer experience insights improve remarketing and customer revenue recovery...
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American Marketing Association and ReadyTalk Present: Best Practices for Webinar Planning and Execution A successful web event can help..
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7 Strategic Steps for Internet Presence to Make Your Business Boom Learn the seven simple steps for a successful internet strategy...
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SEO Best Practice Checklist Guide Download this FREE 22 Page SEO Best Practice Checklist Guide to help increase website visitors from the..
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CRM On-Site or On-Demand? Choose the right deployment option Learn how to determine if a hosted CRM system or an on-site CRM solution is..
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Fishing for Leads with White Papers: Where to Drop Your White Paper Line Discover some effective ways to leverage your white papers to..
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Converting Website Users into Customers Accurate product data content and a comfortable online experience can increase website sales up to..
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The Enterprise Goes Mobile Benefits of mobile media for sales communication, distance learning, and innovative marketing...
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Contact Center Outlook on IP Technology A summary report examining the global deployment of Internet Protocol Telephone in contact centers. ..
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Info-Tech Research Names SugarCRM a CRM Leader Read this paper to learn how SugarCRM fares against salesforce software...
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Link Building Tips for Ranking and Traffic Success Learn how to tackle link building to bring relevant traffic and influence rankings on the..
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Justifying a Greater Lead Generation Budget for 2011 Learn how top B2B Marketing Performers are selecting the best offers, incorporating..
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5 Ingredients for Creating the Optimal Product Strategy Learn the key elements you should focus on when creating product strategy to..
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Hitting Your Numbers: Creating Sales Excellence with Commercial Open Source CRM Learn insightful information about how sales teams benefit..
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Gartner MarketScope for Network Access Control, 2008 This compelling Gartner Report features seventeen vendors that offer NAC as part of a..
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Social Media Wrap Up Report: January 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
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How to Use Measurement to Manage Your Industrial/Manufacturing Website as an Effective Sales Channel As an Industrial/Manufacturing..
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Sales 2.0 for Dummies This must-read for B2B marketers will help you improve Lead Generation and clean up your pipeline. Generate better..
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Lead Life Cycle Optimization: 2008 Analysis Find out the 7 key trends in lead life cycle optimization from 2008 and learn where the market..
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Increase Your Returns Using Event-Based Marketing Learn how event-based marketing will help you grow customer relationships...
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The Business Case for a Web Content Management System Learn the right process for choosing a CMS for your organization...
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42 Rules of Cold Calling Executives Understand the dynamics of a cold call and how you can manage those to get results...
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Six Essentials to Increase Cross-Selling and Up-Selling Revenues for Financial Services Learn strategies for financial services to..
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Online Marketing Fundamentals In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners,..
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Best Practices for Doing Business in Emerging Markets Top Takeaways Best Practices for Doing Business in Emerging Markets...
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Selling Content in the 'Free World' and How your CMS Can Help! Learn how content providers and online marketers can stay in the game with..
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Search Engine Optimization and Web 2.0 Don't fall into the "Web 2.0 will fix SEO for our site trap." Find out how to address common..
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Mobile Apps - Native or Web? A planning guide for Mobile Marketing and Development Teams...
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B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads Learn how to fill your sales pipeline with quality..
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The Customer Front Door: Why Next-Generation Self-Service is Mission-Critical to Your Brand Learn how a company's interactive voice response..
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Build Your Own Website the Right Way Using HTML & CSS - Free 144 Page Preview Need to build your very first website? You've come to the..
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The Enterprise Goes Mobile Benefits of mobile media for sales communication, distance learning and innovative marketing...
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12 SEO Campaign Killers Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and..
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Travel & Entertainment Expense Management Automation: Reduce Costs, Improve Control Find out how best-in-class companies are gaining..
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Reduce Your Operational Costs: The Avaya/EDS Contact Center Model Differentiate Your Business: Learn how EDS uses Avaya contact center..
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Ramp Up Revenue and Jump Start Growth with Online Meetings Discover four tips for growing businesses with an eye on the bottom line...
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Power Principles – Free eBook Sales guru Jeb Blount gives you the 5 principles that virtually guarantee success in sales...
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The Emergence of Proactive Communications in Customer Service Learn how proactive communication technologies, such as outbound Interactive..
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8 Critical Success Factors for Lead Generation For the Marketing Professional, learn from a lead gen pioneer how to drive more, high-quality..
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Drupal Gardens Essential Training Author Tom Geller demonstrates how to create and publish a complete web site with the powerful tools in..
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The Economic Necessity of Customer Service Learn the Five Recession-Busting Strategies To Cut Service Costs And Increase Sales...
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The 5 Deadliest Marketing Mistakes To err is human, but some mistakes are bigger than others. Here are the five most painful, most horrific,..
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Five Considerations for Your Mobile Media Strategy Save time and money by using these valuable tips for planning an effective mobile..
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Core Principles of Sales Compensation: A 10-Step Approach This white paper for HR management responsible for the company's sales..
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3 Steps to Developing Effective Calls to Action How to create calls to action that will lead to sales engagements...
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Marketing Automation Request for Proposal Use this sample Request for Proposal to ensure that you make the right marketing automation..
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99 Questions To Jump Start Your Partner Channel Brain Give your team an opportunity to creatively think about how they can help your Channel..
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How 8x8's VoIP Phone Solutions Can Meet Tomorrow's Small Business Challenges Read this white paper today for a closer look at how a VoIP..
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The Essential Marketing Automation Handbook Learn 15 crucial steps to successful B2B Marketing Automation...
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Insider's Guide to Internet Marketing: Get. Convert. Measure. Learn what it takes to increase revenue online!..
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Forrester Research Report: SugarCRM Finds The Sweet Spot In Customer Relationship Management Forrester outlines the success of SugarCRM's..
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Marketing in a Slow Economy Requires a Laser Focus Three steps toward better results from your lead-generation activities...
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Making Your Marketing Content Count with a CMS Learn how the CrownPeak CMS can help align your goals and tools for effective online..
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Marketing to the Masses with SugarCRM Explore some of the key issues facing marketers, as well as the ways in which SugarCRM's automated..
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Desarrollo de la Confianza del Cliente a Través de Experiencias Positivas en su Sitio Web La experiencia del cliente es un componente..
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CRM: The Essential Guide Learn the five principles of CRM success from companies that have achieved impressive results in this insightful,..
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Web Content Management Will Weave Its Way Into More Enterprise Applications Forrester recently surveyed 225 Information and Knowledge..
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5 Secrets for Leveraging Analysts Relationships to Gain Market Traction The analyst game: What it is and why it's so important...
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9 Strategies to Significantly Improve Your Online Lead Generation Campaigns Learn nine quick steps that can be easily implemented and are..
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Start With A Lead: Eight Critical Success Factors for Lead Generation eBook According to studies, the single biggest issue for contemporary..
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Transforming Field Service Operations with Mobility Mobility in field operations increases performance in ways that resonate throughout your..
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Forrester Report - Trends 2007: Customer Relationship Management - Sponsored by Oncontact Software Improve customer experiences using..
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Improve your Sales Forecasting, Productivity and Results Learn how Sales Automation can help your organization build a more effective and..
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10 White Paper Marketing Tips As a Marketing Professional, learn best practices for promoting your products and services through white..
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42 Rules of Marketing The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the..
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Cross-Sell at a Crossroads: Part I Equifax shares insights, from its own experience and from other companies, with executives who want to..
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Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution Gain valuable information on what to look for when..
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SiteScape - The Missing Link in CRM Discover how team collaboration provides the missing link for transforming CRM systems into vehicles for..
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Experience Delivered:The Evolution of Enterprise Content Senior Level Marketers: Gain a significant online competitive advantage. Move..
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B2B Sales Lead Success Checklist Turn B2B leads into sales! Is your company doing all the right things to make this happen?..
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Create Better Slides and More Effective Presentations Learn the science behind, and the how-to principles of, creating slide presentations..
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Customer Service Solution: Neocase Software Review Read what the experts think about the features of Neocase Software, including the robust..
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An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and Brands Explore the Dark Side of..
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Smart Selling Tools for Inside Sales 2.0 Attention inside sales and sales managers—it's about time you made your way out of the..
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Architectural Flexibility for Manufacturing Companies: The Key to Choosing the Right CRM Learn how to choose the right CRM system to..
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Questions to Ask Your Prospective Paid Search Advertising Agency Learn the key questions to ask before choosing an agency to manage your..
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Using Social Media to Connect With Your Customers Online -Free 93 Page eBook Social media isn't just a list of destinations. It's a new..
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Create Stunning HTML Email That Just Works!--Free 57 Page Preview Create Stunning HTML Email That Just Works! Will show you how to..
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Gartner: Magic Quadrant for SFA 2008 This year's Gartner Magic Quadrant Report positions Salesforce in the Leader's Quadrant...
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The VoIP-News Call-Center Buyer's Guide Discover why the growing move to VoIP for business telephony makes a hybrid call-center solution a..
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The Incomplete Affiliate Marketing Guide This guide will show you how to make money with some work and effort, using CPA offers from..
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Hitting Your Numbers: Creating Excellence with Commercial Open Source CRM Learn how SugarCRM can provide your orgranization a better, more..
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5 Management Blunders Causing Sales Impotence A brief manifesto calling for the return of inspirational leadership, delineation of duties..
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Why Business Acumen Wins More Sales Learn how to Improve Sales Success with Business Acumen Training...
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Best Practices for Online Marketing Events with WebEx Events Center Offers an outline for conducting online marketing events, with a menu of..
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Mobile Media Strategies That Work Meet the demand for mobile video content. Learn from industry-leading media publishers...
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Customer Experience Management: Using the Power of Analytics to Optimize Customer Delight Access Your Complimentary Copy Today. This $399..
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Win More Customers with CRM in Social Media Did you know that most Americans believe companies should have a presence in social media? That..
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Leveraging Proactive Communications in Financial Services Financial institutions are looking to technology to help their collections..
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Spot and Avoid the Predators of Search Engine Marketing Malpractice With friends like these who needs competition? Discover the tell-tale..
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ReadyTalk Web Events Best Practices with the American Marketing Association Best Practices, Tools and Samples for Planning and Executing a..
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Innovative Marketing Strategies in the Retail Finance Industry Learn Five Key Best Practices in Multi-Channel Inbound Marketing...
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Exploiting Behavioral Analytics Throughout Internet Sites Learn how your web analytics data can be converted into real business value...
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Six Essentials to Increase Cross-Selling and Up-Selling Revenues for Insurance Services Learn strategies for insurance services to..
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Offshoring Secrets: Building and Running a Successful India Operation Understand the issues faced by managers in India, and their..
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Pocket Guide to SEO SEO is thrown around these days like a tiny person caught in a mosh pit. Forty Agency felt like clearing things up a bit..
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The End of Business as Usual - Free Excerpt Rewire the way you work to succeed in the consumer revolution...
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The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages Discover the Top Ten Best Practices of Landing Page..
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Customer Relationship Management (CRM) Buyers' Guide When evaluating a CRM solution, a business must ensure they will be able to accelerate..
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Best Practices for Delivering Superior Customer Experience This white paper explores the benefits of implementing a CCM platform, identifies..
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MarkMonitor Delivers Trusted Domain Management for Edelman Learn how Edelman, the world's largest public relations firm, consolidated their..
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Streamlining the Insurance Contact Center Efficiency, Effectiveness and Customer Loyalty Discover how much your company has to gain by..
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Click to Call - Giving Voice to Online Transactions See why Forrester Research identified click to call as one of the "Twelve Technologies..
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Want In-Store Pickup for Your Online Store? Shopatron is the leader in retail-integrated eCommerce, order management and in-store pickup..
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Forrester Report: E-Signatures Q&A E-signatures deliver secure document signing, so that it is quicker, more convenient, and safer to sign..
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Continuous Customer Dialogues: Strategies for growth and loyalty in multi-channel customer-oriented organizations Make every customer..
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An Emerging Triple Play Discover how bringing video communications within the unified communications framework can simplify the users'..
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4 Steps to Maximize Customer Profitability Read this whitepaper and learn how your financial services organization can use analytics to..
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Jivox Online Video Advertising: Real Customers. Real Success. Learn how businesses have used AdSlate to effectively market their products..
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Do's and Don'ts of Search Engine Optimization Examine the proper techniques of Search Engine Optimization as well as which ones to avoid...
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Using Marketing Automation to Increase Your ROI on CRM In this new age of high-tech, most organizations have gone beyond Rolodexes, paper..
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Improve Customer Conversion, Satisfaction and Retention With the Right CEM Solution For Your Business Quicken Loans relies on Tealeaf for..
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Google Analytics Essential Training In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform..
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Marketing Campaign Development What Marketing Executives need to know about architecting global integrated marketing campaigns...
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Free Wire - The Ins and Outs of Free Press Release Wire Services Tight budgets and tough economic times are driving interest in the broad..
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Reliance on Search Engine Optimization for Industrial SMBs is a Slippery Slope What do Google's ever-changing search results algorithms mean..
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New Marketing Technologies Drive Revenue for Network and Telecom Product Companies Marketers build emotional connections between complex..
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Avid Technology Choosing Commercial Open Source for CRM Success Avid Technology standardizes its global salesforce on SugarCRM...
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Forrester Report: How Technology Enables Inbound Marketing How to Evaluate Interaction Management To Optimize Real-Time Recommendations..
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10 Tips And Techniques For More Effective Presentations Breaking the mold and standing out from the crowd...
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BlogNotions Advertisers Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series..
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The Short Code Marketing Opportunity Learn more about short code marketing, the audience and what the marketing opportunity is for this..
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Learn the Many Benefits of Outsourcing a Telemarketing Call Center FREE Buyer's Guide PLUS no obligation quotes from reputable Call Center..
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The Definitive Social SEO Guide Book Download the free social SEO Guide Book that will help understand the best ways to integrate your..
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Top 11 Things Facebook Page Owners Need to Know About the New Page Format Explore simple things you should know concerning Facebook Business..
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Social Media Marketing Case Study – Retail Site Do contests really work in Social Media Marketing for online retailers? Can they be..
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What to Consider Before Purchasing a Contact Center Solution Discover the best tips and advice for Contact Center solutions!..
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Take Advantage of Facebook's Ad Platform: Strategies to Get Great ROI (from MarketingSherpa) Discover how to reach your customers through..
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Promising the Best of Both Worlds: The Impact and Future of Commercial Open Source Learn about the recent development of solutions based on..
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Good Mobile Messaging Learn how handheld and mobile application technologies are changing the way that companies, employees and customers..
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The Total Economic Impact™ of eStara Click to Call Download the Forrester study today to better understand how your organization can..
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Pivotal CRM and the Information Worker: Are You Meeting the Needs of Your New Generation of Workers? As the technologies and demands of the..
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Tackling the Cross-Channel Challenge in Retail Learn how to turn multichannel challenges in retail into profitable opportunities at every..
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Business Benefits of Web Conferencing Learn how web conferencing can save time and money...
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Leveraging Social Media to Make Your Webinar a Success Use Social Media to Make the Most of Your Lead Generation Webinar...
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Close the Multi-Channel Customer Experience Gap This white paper will describe the business imperative for closing the multi-channel..
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Report Analysis: Lower TCO with 3rd Generation CRM Learn how to leverage CRM investments, demonstrate results and reduce your total cost of..
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7 Effective Facebook Pages and 23 Facebook Marketing Ideas eBook Discover how to create a standout Facebook page for your business!..
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Five B2B MarCom Strategies to Increase Sales Now - Free eBook YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail. Trade..
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B2B Blogging eBook - Basics, Best Practices... and Blunders Why are we blogging? If you're reading this eBook, you're probably working on a..
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Customer Service and Support - Customers Versus Companies High-Tech Service Providers: Companies and consumers differ dramatically in their..
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Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience Learn how Marketers use Interactive Product..
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Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas Avoid wasting resources on strategies and messages targeted at the..
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Migrating to an IP Contact Center: Seven Essential Planning Steps Learn the seven planning steps to undertake when considering migration to..
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Web Strategy 3.0: e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook Learn more about advanced and..
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Improved Customer Service: Thriving in a Down Economy Discover how the right technology can help your company throttle up customer loyalty..
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How to Triple Your Lead Generation Productivity with Lead Nurturing Discover how to triple your lead generation performance and boost..
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The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing Learn How to optimize your website effectiveness..
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Paid Search Best Practices 10 secrets to running a paid search campaign...
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15-Minute Guide to Elevating the Customer Experience Through Statements This guide focuses on the importance of customer statements, in..
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A Question: Why Is It So Tough to Sell and What to Do About It? Explores the 'buy side' of selling and current impact on the buying process..
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Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results Discover an efficient way to gain insight into consumers'..
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Entellium CRM Buyer's Guide A comprehensive guide about the benefits of CRM..
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CRM: A Business Imperative for Companies during the Global Economic Downturn Does your business need a CRM solution to survive?..
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Start Small, Grow Big: Innovations in Small Business Communications Watch this four minute video to learn how the Avaya IP Office Phone..
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Solving the Five Types of Online Customer Struggle with Bruce Temkin Learn how your organization can decrease abandonment rates, raise..
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Leveraging Real-Time Web Collaboration to Improve Your Sales Process Sales organizations that are embracing web collaboration to manage..
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Speed Your Sales Cycle with Virtual Technology Download this free white paper, Accelerating the Sales Cycle: Using Virtual Tools to Connect..
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SiteScape - Critical Success Factors for Deploying Real-Time Collaboration Learn key factors for success in deploying and managing..
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Communications and Media Executive Kit Discover the strategies, tactics and best practices to simplify complexity, manage orders more..
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BlogNotions Marketers Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series and..
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Building Lifetime Customer Value and Brand Advocacy in the Hospitality Industry Learn how Best-in-Class organizations outshine their peers..
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A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs Explore quick tips and best practices that will help you..
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Common Short Codes: The Time Is Now for Mobile Marketing IDC's perspective on the future of mobile marketing and how to reach over 270..
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Empower Customers By Transforming Business Processes Customers today have more power than ever before...
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Forrester Research Report: The Right CRM Metrics For Your Organization Explore the four steps to defining a value-based CRM plan and reveals..
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The Dawn of a New Industry - Internet Video Production and Marketing Learn how to effectively produce online video marketing campaigns that..
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I'm on LinkedIn--Now What??? Get the most out of this popular business networking site by understanding LinkedIn and why you should use it...
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Sales and Marketing Outsourcing for Savings and Growth Learn how to identify ideal outsourceable operations, freeing your company's..
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Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline Anticipate your prospects' needs and satisfy..
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Product Evaluation CRM: SugarCRM by Independent Analyst Firm, Info-Tech Research The Info-Tech Research Group recently completed a..
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Business Strategy: CRM Total Cost of Ownership Learn how commercial open source CRM delivers faster business results at lower cost...
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Evaluating Enterprise Reporting and Corporate Performance Management Tools Understand key differences between the tools required for..
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Leading Transformation and Captivating Communities Learn how social, mobile, real-time, and all other emerging trends are affecting your..
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Twitter Means Business – How Microblogging Can Help or Hurt Your Company In this ebook excerpt, learn what Twitter is, how your company..
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CMO's Must Connect the Dots of the Online Brand CMOs must orchestrate their digital strategy using IBM's connect-the-dots framework...
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Report Analysis: Lower TCO with 3rd Generation CRM Identifies and compares the TCO between 3 CRM generations based on inherent costs in..
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Improving SEO Using Accessibility Techniques In this course, Morten Rand-Hendriksen focuses on two elements of web development:..
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High Tech Customer Service and Support: Using Analytics to Build a Roadmap to Success This white paper for Customer Service Professionals in..
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B2B SEO eBook: Tips for B2B SEO Download the free 15 page B2B SEO eBook that provides useful tips to help marketers improve their B2B SEO..
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Sales and Marketing Performance Trends for Small & Medium Business Discover the hottest trends in Small Business Sales and..
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Marketing Management In A Web 2.0 World A collection of online marketing best practices...
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Increase Revenues and Protect Brands with Email Reputation Management This white paper is an outstanding resource for marketing, brand..
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40 Creative Marketing Ideas Workbook By taking a peek at this workbook, you clearly know that the marketing landscape is changing. Dropping..
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Marketing Automation Demo Checklist Did you learn everything you needed to during your marketing automation demo?..
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Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison -- Free 27 Page eBook Without alignment between sales and..
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Hosted CRM Buyer's Guide: Choose the Right Solution for Your Business Learn what a Hosted CRM system can do for you and understand what..
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Case Study: Search Engine Optimization and Link Development Success Strategies Search Engine Optimization and Link Development Case Study..
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The Chrysler Group Drives Sales and Improves Customer Satisfaction See how Daimler Chrysler is leveraging Click to Call technology to turn..
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Leveraging Proactive Communications in Healthcare Today's healthcare landscape requires greater communication among patients, providers, and..
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Click to Chat: Best Practices to Drive More Sales and Better Customer Service with Proactive Chat Download the Expert Guide today to better..
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How Marketers Can Recoup Millions: 10 Best Practices for Preventing Online Brand Scams Learn how you can stop scammers from robbing your..
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Social Media Tools: A Cheat Sheet for Technology SMBs Are you in love with the marketing potential of social media, but intimidated by all..
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From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study This CMO Study is the latest in IBM's series of..
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Learn How Brands Can Grow Online Sales Shopatron is the leader in retail-integrated eCommerce and in-store pickup solutions and shares..
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2011 B2B Marketing Mix Survey Results Conducted during the summer of 2011, the report is comprised of feedback from over 125 marketing and..
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Finding the Best Call Center to Handle Your Incoming Calls Your business' call center software is a critical purchasing decision. BuyerZone..
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Website Redesign and Search Engine Optimization – Keys For Success Discover how a well executed strategy will ensure a smooth transition..
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The SEO Business Guide - Free 61 Page Preview The SEO Business Guide gives you proven white hat, SEO information to help you dominate your..
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Understanding: E-Business Sales Funnel™ Theory With this ebook you will learn how to achieve your targets, become more innovative and most..
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Six Essentials to Increase Cross-Selling and Up-Selling Revenues Learn about the six essential strategies a contact center must adopt to..
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Video Conferencing Best Practices Leveraging the Value of a Total Solution...
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Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
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Business-to-Business High-Tech Lead Farm™ Download this FREE white paper to discover how B-to-B High-Tech Lead Farm™ methodology..
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Is Search Engine Optimization (SEO) Worth It? Access tips, B2B and B2C search behavior trends, and learn practices to measure ROI in the..
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Battle Plan: Multilateral Online Marketing (MOM) In the face of a tough economy, learn how to lower marketing costs and increase market..
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Six Essentials to Increase Cross-Selling and Up-Selling Revenues for Retail Services Learn strategies for retail services to..
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Determining the Best Keyword Strategies for Your SEO and SEM Campaigns Keywords are not just single word phrases anymore; they are growing..
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Search Engine Marketing for Decision Makers Learn how Search Engine Optimization (SEO) and Paid Search (PPC) can be one of the most..
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Search Engine Optimization and Pay-Per-Click: A Holistic Approach Learn how pay-per-click (PPC) and natural search engine optimization (SEO)..
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Adobe's Approach to Customer Experience Management Explore how to consistently deliver great experiences through a combination of..
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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn - Free 40 Page Preview ..
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Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way How marketers now use call tracking and monitoring to generate..
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How to Create a Customer-Focus Mindset and Drive Business Growth Focusing on the customer experience is critical to the success of any..
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Three Forces Changing the Face of PR in 2007 Learn how leading PR professionals are adapting to the forces driving change in corporate..
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Building Customer Confidence through Positive Site Experience Customer experience is a critical component of Continental's corporate DNA...
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Leveraging Real-Time Web Collaboration to Improve Your Sales Process Learn what to look for in a Real-Time Web Collaboration Solution...
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5 Ways You May Be Hindering Your Own Multivariate Tests Web Marketers: Run Successful Tests By Avoiding These Five Errors...
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WordPress 3 Essential Training In this course, author Morten Rand-Hendriksen shows how to use WordPress 3.0 to create feature-rich blogs and..
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Multichannel Customer Engagement Learn how to build an online marketing strategy to drive campaign effectiveness and business success...
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Which CMS Is Right For Me? Know what's out there and what will work best for you before choosing a CMS...
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Aligning Your Industrial / Manufacturing Internet Marketing with Your Business Plan Are you responsible for your manufacturing..
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Fundamentally Changing How Products are Presented at Tradeshows Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show..
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Technology B2B Sales Lead Success Checklist Determine if your technology company is doing all it can and should be doing to turn leads into..
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BlogNotions Social Media Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series..
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A Content Strategy for Marketing Automation-Driven Demand Generation How to implement a content strategy to drive lead nurturing and other..
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Angry to Evangelist – Six Steps to Flip the Switch from Angry Customer to Loyal Fan As you read through these six steps, think about prior..
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Accelerate Medical Device Sales with Interactive Marketing Solutions Learn how successful marketers in the medical device space develop key,..
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Practical Social Media Tools Learn new tools to expand your social media program...
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Click to Call: Giving Voice to Online Transaction Learn how eStara Connections can help you transform your business and bridge online and..
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Let's Talk Social Media for Small Business (Version 2) - Free 41 Page eBook Feed the Social Media "Beast" and you'll see it pay dividends...
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Search Engine Marketing: Get in the Game Access tips and trends while learning what it takes to compete in the rapidly growing Search Engine..
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2010 Strategic Sales Compensation Survey This survey report conducted by Deloitte provides Sales Operation professionals with insight into..
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60 Social Media Ideas in 60 Minutes One of the first things that most people ask after they attend one of MarketingSavant's social media..
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FREE White Paper: Boost your Seller and Product Reviews in Google Shopping and AdWords Generate seller ratings with eKomi's intelligent..
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Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers In today's economy, how do we effectively use today's marketing..
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Best Practices for Making Your Webinar a Success - Engage the Audience Learn to Make Your Webinar Event Exciting and Relevant - and Deliver..
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Das Business wird mobil Vorteile mobiler Multimedia-Inhalte für Vertriebskommunikation, Fernschulungen und innovatives Marketing...
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42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..
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Extraordinary Customer Service Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience...
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How to Boost Your Company's Sales with Marketing This step-by-step guide will help you create a successful business-to-business "marketing..
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Customer Service Strategies: Creating a Great Customer Experience Learn about the impact a superior customer experience can have on your..
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Self Service Drives Dollars for the Contact Center Learn about a cost-effective customer service solution for mid-market companies concerned..
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Advanced Site Optimization: Second-Generation Digital Analytical Tools Learn how a new breed of technologies is emerging --..
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Free eBook: An Introduction to Inbound Marketing Analytics Analytics programs can give marketers amazing insight into their marketing..
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Driving Profitability with Enterprise Project Management Learn how to increase productivity and drive your company's profitability by..
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Redefining Viral Marketing Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral...
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Accelerating the Sales Cycle: Using Virtual Tools to Connect with Prospects and Stay Connected with Customers Learn how to close business..
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5 Ways to Persuade your Target Audiences Learn how Marketing Professionals are using BluePrinting technology with positive results...
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The Executive Guide to CRM Architecture Find out why CRM flexibility will impact your success and help you attain your organization's goals...
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Selecting the Right Channel Partners to Maximize Sales Impact This White Paper reviews how the channel has changed and details methods to..
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Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success Learn how to reach your marketing goal and gain the..
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Social Media Marketing GPS -- Free 91 Page eBook SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time...
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42 Rules for Growing Enterprise Marketing, sales, and business development executives face constant pressure to boost revenue. This book is..
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How to Deal with Upset Customers in the Call Center Are you a Call Center Manager looking for ways to train your employees on how to deal..
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IDC Marketing in the Age of Digital Content: The Business Case for an E-Enterprise Marketing Platform In the age of digital content,..
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The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material Everybody's talking about eBooks. Wouldn't it be nice to find..
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How to Choose a CRM System Understand all the benefits of an integrated CRM system before beginning your selection process with this..
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Social Media Strategy: The 12-Point Program for the Social Enterprise Learn when and what you need to do in order to succeed with social..
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Best Practices for Making Your Webinar a Success - Plan, Plan, Plan Learn how to design an online event that will reap the benefits of high..
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Your Guide To Create Professional Documents on Word This guide looks at the elements of a good report, as well as review the structuring,..
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Noob Guide to Online Marketing: A 6 Month Course to Take Anyone From Zero to Hero A 62 page/6 month guided course to marketing your business..
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Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results Discover how small/medium businesses can use social media to increase..
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Best Practices for Making Your Webinar a Success - Post-Event Evaluation Maximize ROI for Your Webinar Investments - Learn What Worked and..
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Tips to Improve Your Web Site Design FREE Buyer's Guide PLUS no obligation quotes from reputable Web Site Design vendors...
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30 Marketing Ideas in 30 Days – Entrepreneurs DIY Marketing Guide Even in struggling economic times, small businesses' entrepreneurial..
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Innovative Marketing Strategies for Individual and Personal Lines Insurers Discover how best practice companies in the insurance industry..
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Multi-channel Marketing This white paper is intended for marketing professionals who want to integrate their business processes with a..
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Six Essentials to Increase Cross-Selling and Up-Selling Revenues for Telecommunications Services Learn strategies for telecommunications to..
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Maximizing Sales Using Simulation Analytics with Salesforce.com In this paper Emasys defines a dynamic sales process and propose five..
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Free eBook: An Introductory Guide to PPC Want to master Google AdWords and paid search?..
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Navigating the Sea of Silver, Creating Digital Imaging Sell-through at Retail This white paper identifies purchasing behaviors and retail..
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Customers Connect with Network and Telecom Products Like Never Before Discover how Marketers use 3D Interactive Product Demonstrations to..
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Lead Generation Tactics: A Recipe for Success Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B..
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Online Marketing Inside Out- Free 39 Page Preview Online Marketing Inside Out is an invaluable resource for anyone wanting to market..
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Social Media, Content and Marketing Tools of the Trade for 2011 Discover new ways to improve your social media productivity!..
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The Facebook Marketing Guide This 26 page guide will help you understand the tools available, how they're used, best practices and how to..
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Facebook Essential Training - Free Video Training Tutorial In Facebook Essential Training, Garrick Chow shows how to navigate the world of..
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Tweets, Tweeps and Twitches - The Basics for Using Twitter to Boost Your Business Twitter can be a great resource for building your business..
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Smart Marketing: Marketing Fundamentals During the Recovery Learn valuable lessons on how to fine tune your internet marketing and..
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Frost & Sullivan: Empowering Enterprise Marketing, a conversation with EMC Read through an interview with Mukul Krishna (Frost & Sullivan)..
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Fünf Faktoren für Ihre mobile Multimediastrategie Sparen Sie Zeit und Geld: Nutzen Sie diese wertvollen Tipps für die Planung einer..
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The Definitive Guide to Automated Competitive Price Comparison Get smarter about competitor and supplier pricing to build a competitive and..
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Delivering Revenue Through Thought Leadership It's amazing how much credibility is generated by a book, both for the author and for the..
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Are You Delivering the Right Messages? Maximize revenue by sending targeted promotions to customers based on events that are important to..
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10 Essentials for Building a Solid Website A prominent web presence is a must to have these days. So why are there so many poorly designed,..
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Contact Center On Demand: Right Price – Right Results With contact centers under increasing pressure to make their resources more..
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5 High Impact Fail Points, and How to Avoid Them Learn how to spot and avoid common agile fail points that cause product delays and customer..
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The State and Future of Twitter 2010 Twitter has flourished into a living and breathing organism whose characteristics are dictated and..
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Mobile Media: The Single-Source Publishing Model Extend the reach of your video content to the rapidly expanding universe of mobile devices...
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How To Choose An Email Marketing Vendor Learn what critical factors you need to weigh when picking an opt-in email marketing vendor that can..
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Locating Businesses Most Likely to Puchase Server Virtualization Solutions Technology solution marketers generate higher response rates and..
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Learn How to Improve Meetings with VoIP Download this free white paper, VoIP Conferencing, and learn how VoIP-technologies are..
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Case Study: Pay Per Click Success Story Pay Per Click campaign not performing? Learn how a non-profit healthcare organization optimized..
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Things to Consider When Choosing a Call Center Learn what to consider when choosing an outsourced call center and how its performance can..
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Introduction to Multivariate Testing Learn how Multivariate Testing can Optimize Web Marketing...
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360 Degrees of Insight, Refining Innovation with Voice of the Customer Learn what happens when an organization effectively bridges the gap..
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Make Your Web Meetings More Meaningful Download this free white paper, Business Benefits of Web Conferencing, and make your meetings more..
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5 Steps To Building A Search Persona It's easy for online marketers to become distracted by the search engines and forget the real reason..
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Making the Case for Social Media Strategy Explore how to use social media and marketing strategies to understand and engage your audiences..
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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn – Free 42 Page Excerpt An unofficial, step-by-step guide to creating..
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Reach More Customers using Search Engine Optimization FREE Buyer's Guide PLUS no obligation quotes from reputable SEO vendors...
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Genesys Global Consumer Survey—2007 Examine the eye-opening responses of 4,200 international consumers as they offer their candid..
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Replacing your Web Content Management System Read this white paper on replacing your CMS and the business goals you need to keep in mind...
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The Evolution of On-Demand CRM - How SugarCRM is defining a new generation of On-Demand CRM Applications Learn how the decision to deploy..
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Web 2.0: Engaging Customer Passion By selecting the right tools for your company's particular product, brand or campaign, your organization..
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Guide to the Multi-Channel Customer Experience Learn how to close the gap between your company website and contact center...
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10 Critical Elements for a Successful Google AdWords Campaign This White Paper is written for marketers who have some familiarity with the..
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Stop Wasting Money! Reduce Spend without Reducing Overall Performance of Your PPC Campaigns Discover 7 key strategies to help reduce your..
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Creating Great Customer Conversations This white paper gives you essential Gartner research, including Gartner's Magic Quadrant for..
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The Seven Essentials for Superior IVR Replacement Realize the full potential of your customer interactions with integrated contact center..
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Executive Guide: 8 CRM Essentials. The Must-Have Elements of Proven CRM Success It's no secret that business success depends on winning and..
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5 Steps to a White Paper that Pulls in the Perfect Prospect -- Free 25 Page eBook This e-book is a must-read for those who want to take..
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A Guide to Field Mobility Empower your field sales and service workers with a mobile, handheld computer that provides real-time information..
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Five Considerations for Your Mobile Media Strategy Save time and money using these valuable tips for planning an effective mobile strategy...
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How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution Learn how to help sales managers succeed by..
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Social Media Marketing: How to Build a Socially Armed Team Where to start, what you need, and how to get organized...
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Use IT to Deliver a Superior Customer Experience--and Beat the Competition With today's challenges of the global economy and the onslaught..
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Business Mashups: Build and Deploy Applications without the Need for Professional Developers Learn about business mashups and how companies..
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Avid Technology Choosing Commercial Open Source for CRM Success - Case Study Avid Technology standardizes its global salesforce on SugarCRM...
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Why WebEx? Discover the Benefits of Real-Time Web Collaboration in Your Organization Learn how WebEx conferencing can increase productivity,..
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Optimizing Sales Performance Management through Data Integration and Analytics This study conducted by Aberdeen Group is for Sales Operation..
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Social Media Strategy Workbook The 12-Step Guide to Creating Your Social Media Strategy...
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Leveraging Proactive Communications in Utilities Learn how proactive communications is helping utilities to improve collections and gather..
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Making Lead Scoring & Nurturing Work Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their..
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Twitter: Best Practices and Tips If you've felt like tweeting for quite some time now, but didn't know where to start, this guide is for you...
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Multilingual Marketing Content: Growing International Business with Global Content Value Chains This research report describes proven..
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Insurance Study: Transforming Customer Relationships with Analytics This study presents current thinking on the challenges insurance..
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Gmail Essential Training In this course, Google Apps trainer Susan Cline demonstrates how to streamline the communication process using..
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Running a Business on Commercial Open Source Software Explore how the CRM industry is evolving through usage of Commercial Open Source..
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2011 Sales Hiring Trends Sales recruiting continues to pose one of the most daunting challenges for today's business leaders. In 2011, as..
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Maximizing Unified Communications for Your Business: Guidelines for Success in Deployment and Solution Optimization Enhance your company's..
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New Balance and MarkMonitor Take the Fight Against Fakes to the Internet Learn how New Balance evolved their anti-counterfeiting strategy to..
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Why Interactive Support Is Essential For Travel eBusiness Learn how to use your online customers’ ages to guide your customer service..
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How to Ensure That Your Employees Will Want to Use CRM Discover how selecting the right CRM solution can help ensure your employees will..
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Drive Site Redesign Success The Keys to Preventing Costly Site Failures and Achieving the ROI You Expect...
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Marketech 2009/2010 -- The Guide to Emerging Marketing Technology and Social Media In 2007, MarketingSavant wrote the "MarkeTech ‘08"..
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Leveraging Proactive Communications in Travel & Tourism Proactive communications are a game-changer in the travel and tourism industry,..
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Guide to SEO: In-House vs. Outsourced Get insight on both SEO done in-house or outsourced to see which option makes best sense for your..
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Is Your Industrial / Manufacturing Website Really Winning You Business? Learn how to turn visitors to your industrial/manufacturing website..
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Why Scientific Instrument and Medical Device Manufacturers are Exploiting 3D Interactive Technology for Marketing and Sales Medical..
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CRM Technology Briefing Report: Neocase Software for Customer Support Build a knowledge base that can be used for continuous learning and..
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